New Liverpool Airport parking system
13.04.11
Peel Airports Limited, which owns and operates Liverpool , Robin Hood and Durham Tees Valley airports, has launched its new ‘Altitude’ airport parking pre-booking and pricing system on its websites to maximise revenue from its 14,000 car parking spaces The company worked with company Inventive IT to develop a simpler and more effective booking system for its passengers, that also allows it to be more creative with pricing and promotions.
The new pre-booking system went live in late March. Peel Airports Head of Car Parks Sammy Patel said: ‘It has significantly increased our ability to control pricing and manage consolidator distribution. We are now able to easily and clearly differentiate our products online, and ensure conversion remains high through the use of a simple three-step booking process.'
‘Within the first week we saw a significant increase in average transaction value by up-selling and cross-selling airport parking products. In addition we also saw significantly high conversion rates from search to transaction completion. Importantly, we are also now able to yield pricing appropriate to demand.'
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